The History of Chap Geng Diam
Alor Setar moves with a rhythm all its own, quiet mornings, familiar faces, and the kopitiam that remembers your usual order.
Chap Geng Diam (十间店), known as “The Ten Stores”, was once a row of neighbourhood shops where daily life naturally came together, a place to makan, to shop, to meet, and to connect. More than just a destination, it was a place people returned to, every day.
“ As the town grows, so do the hopes of its people.
They seek something new, yet still close to the heart.
A place that feels modern, without losing the warmth they’ve always known.
From the spirit of Chap Geng Diam, The Tenz emerges, a new destination inspired by
the way people once gathered, lived and connected, reimagined for how
Alor Setar lives, gathers, and grows today. ”
“Our mission is to create a thoughtfully integrated community
where homes, conveniences, and connections come together seamlessly,
making everyday life more effortless, meaningful, and enriching for generations.”
01
Ten-Minute
Convenience
Everything you need, from morning coffee to daily essentials and makan with friends, is never far away.
Ten-Minute Convenience is about simplifying everyday life through thoughtful intergration and proximity. Essential amenities such as retail, dining, childcare, wellness, and daily services are seamlessly connected within the development. Rather than spending time commuting between necessities, residents enjoy the ease of having everything close by. This creates a lifestyle that feels more efficient, less rushed, and naturally more balanced.
02
Ten-Fold Lifestyle
Enrichment
More spaces to unwind, connect and recharge, giving you more time for the moments that matter.
Ten-Fold Lifestyle Enrichment is about creating an environment that adds depth and meaning to daily living. Carefully curated facilities, elevated communal areas, and lifestyle-driven spaces provide opportunities to relax, connect, and recharge. These spaces are designed not just to function, but to enrich emontional well-being, encourage interaction, and support a more fulfilling and balanced way of life.
03
Ten-Level Safety
& Smart Living
A calm, well-considered environment where comfort, security and a sense of belonging come naturally.
Ten-Level Safety & Smart Living is about creating a secure and reassuring environment where residents can live with confidence and peace in mind. Through integrated security systems, smart access, and carefully planned infrastructure, safety becomes a seamless part of daily life. Technology and design work together quietly in the background, ensuring protection, convenience, and comfort without disrupting the living experience.
04
Ten-Year
Future-Ready Value
A connected destination that evolves with changing needs,bringing lasting relevance to life here.
Ten-Year Future-Ready Value reflects The Ten’z vision as a long-term living destination, thoughtfully planned to support evolving lifestyles and future needs. By integrating residences, retail, and lifestyle components within one connected ecosystem, the development creates sustained relevance and enduring appeal. It is designed not only for today’s convenience, but to deliver lasting value, adaptability, and continued growth over time.
